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June 19, 2019

Five Tips for a Better LinkedIn Experience

1. Fully Complete Your Profile

1. Fully Complete Your Profile

LinkedIn has a variety of information to fill out, which may seem time consuming. However, it’s important to put in the effort to fully complete your profile. By thoughtfully filling out each part, potential employers can get a better understanding of who you are as a professional. Think of your profile as a longer version of your résumé. You aren’t constrained to one page so take advantage of it. Go beyond your résumé by including skills and endorsements, interests and accomplishments. Be sure to have a professional, up-to-date picture of yourself. You should be proud of your profile.

2. Customize Your URL

2. Customize Your URL

Your LinkedIn profile is supposed to enhance your personal brand. When you are editing your profile, make sure to customize your URL. This will make it easier to share your profile with others or to have it listed on your résumé. Employers can find you easier and it shows that you pay attention to detail. The more you personalize LinkedIn, the more potential employers will take notice. 

3. Make Connections Count

3. Make Connections Count

It’s easy to let your account sit idle until someone requests to connect with you. Take initiative in requesting connections and endorsements yourself. Co-workers, classmates and advisors make for good connections. Before sending the invite, make sure to create a personal message instead of the default text. People will be more likely to accept your requests, and it gives you a chance to deepen your connections. 

4. Showcase Your Work

4. Showcase Your Work

LinkedIn is the ideal platform for showcasing your work, so link to your blog or portfolio in your headline. Your connections can see your best work or school projects thus far. If they like what they see, your chances of finding your next job dramatically increase. Tailor your profile to let connections know what you’re working on and what you hope to do in the near future. 

5. Steer Clear of Typos

5. Steer Clear of Typos

This one may seem obvious, but look out for typos in your profile. Turn off ‘Share Profile Edits’ or else your connections will receive a notification every time you make an edit. After filling your profile out, have a friend or family member look it over. They may catch something you have been overlooking. Your LinkedIn profile should be as well planned and executed as your résumé. Many employers do check out potential candidates’ profiles. Give them every reason to hire you!